Google ads under review for a long time

paulfinch808

New member
Have you ever wanted to try a new bid strategy, configuration, or other element of your campaign with a fixed budget or duration? Campaign drafts and experiments in Google Ads allow advertisers to do just that. Google ads under review for a long time experiments allow you to easily control and monitor a change without fully launching it throughout the campaign.

We've all done period comparisons before. Make a configuration change, wait a few weeks, and then compare the performance against the period. As long as you know the start and end dates, you can generally have a good idea of whether or not the change had an impact. But things can get complicated ...
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